Welcome to the SURE Program!

Stimulating Urban Renewal Through Entrepreneurship, or SURE℠, is a unique multi-sided program at the University of Houston's C. T. Bauer College of Business. First, students step into consultant roles of their own ‘firm’ where they work with 4-5 local Houston business owners to manage the process of them writing their business plans. Second, local, under-resourced entrepreneurs are given the opportunity to learn foundational business skills designed for them to apply to their companies. Third, local business owners and executives volunteer their time and expertise by lecturing to the class. This unique partnership of the three groups provides an unmatched opportunity to all involved.